After a fatal accident, Altrad Balliauw, a Belgian scaffolding firm, launched a creative safety campaign hinged upon a sexy, blond model. The case study shows how the firm configured a package of controls (planning, cybernetic, reward and compensation, administrative and cultural) tailored to different organizational levels to embed safety throughout the entire firm. Thanks to the control package, Altrad Balliauw’s safety performance was enhanced and the firm has also won various safety awards, including the Dow Environmental, Health and Safety Contractor Award.
Bouten, L., Hoozée, S., 2016. Let’s do it safely: how Altrad Balliauw configured a package of control systems. Journal of Cleaner Production, 136(Part A), 172-180.